FOOD. WATER. SHELTER.
Survival is an instinct, but never before has anyone had to ask the kind of questions designers across the globe are asking now: What will consumers want to wear after being stuck in their homes for months? What will they spend money on with an economy in tatters? Will anyone even care about fashion in the near future—or at all?
Fashion isn’t just created in factories; it is a craft, artisanship and things that are often made by hand in informal environments. Running a business while sheltering in place is not exactly the future that we expected. While we have been encouraging an end to overconsumption for many years, we also know that in the face of this unexpected halt in manufacturing, it is the most vulnerable, lowest paid people in the fashion supply chain that feel the worst effects.