It is time for all of us to take notice and carefully consider their fashion choices, says Preetika Soni
In the glamorous world of fashion, it is slowly becoming fashionable to be sustainable. According to the UN Climate Change Website, with a net worth of 2.5 trillion USD in 2018, this industry is considered to be one of the top polluters as it accounts for 10% of global carbon emissions and 20% of global waste water, with 85% of textiles disposed off instead of recycled.
The need of the hour is for the industry to reorient itself towards a circular fashion economy. And for any significant change to take place, the consumer too needs to consider the impact of their every choice and action. As more and more people move towards a sustainable lifestyle, how can our fashion choices not follow suit?
Buy, wear and throw – that is the reality of fast fashion today. Mass-produced and costing as little as Rs 200-300, these clothes are made to last a single season, so they can’t be donated and therefore end up in landfills taking hundreds of years to decompose; unlike a few years ago when there used to be only two major fashion seasons, we now have 52 micro seasons in a year. All of this is contributing to an environmental crisis.