Our Story



At Bougainvillea, we craft and retail responsibly made clothing for conscious living. Just as our namesake, the flower Bougainvillea, we are global, unassuming and relatable in spirit. We consciously choose to push towards sustainability and longevity in terms of the material and design that will last beyond trends and seasons.

All our natural fabrics come from an environment that respects the planet, working directly with craftsmen to ensure their maximum benefit. We aspire to create a distinct glocal aesthetic in line with our guiding principle: MADE IN INDIA, MADE FOR THE WORLD!

 Our entire team works in a happy, well-lit space and earns fair wages. We encourage our team to enhance their skills and career growth, being careful about their physical and mental health. We choose to be ethical, fair and responsible in all our practices. We aim to make sustainability mainstream by making it accessible, practical and feasible.

Starting in January 2020 with our small team of 5 in Pune, we are now a family of 50+ with our own manufacturing and printing facilities in Pune and Jaipur that help us control quality and implement transparency. We opened our first retail store in November 2020 in Pune and two more in Mumbai and another in Hyderabad in 2022, with a plan to open more 6 stores by 2023 end.

We export to 7 countries across 3 continents and are planning our international retail operations soon.

 Our belief in creating a modern, sustainable fashion house is emboldened with every new individual joining our journey, hoping for a better future!

 We look forward to you joining our Bougainvillea family!